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Let’s stop talking about sustainability and start with the data

Bring up sustainability in the boardroom today, and the most common response is fatigue and skepticism. And not without reason. 

A while ago, the European Union adjusted  the Corporate Sustainability Reporting Directive (CSRD) by raising compliance thresholds and delaying deadlines. Since the immediate legal obligation simply dropped away for many companies, they hit the pause button on their ESG efforts. After all, why spend all that time and money if they don’t have to report to be compliant?

We think that is a risky move. The direct compliance pressure might be gone, but a different kind of pressure quickly took its place: stakeholders and other organisations in the supply chain. Let’s see how sustainability reporting impacts nearly every company, and why investing in it is still so important.

The supply chain squeeze

Even if organisations do not fall under EU mandates directly, their stakeholders probably still do. Large enterprises, banks, and investors will always face strict ESG regulations, and to keep their own value chains compliant, they need to gather data from their suppliers. 

The challenge here is the lack of standardisation in administration. Companies subject to the CSRD have to follow the same structure, but every other organisation uses their own reporting standard or tool. One might ask for an EcoVadis score, while another wants all data to be disclosed through a CDP questionnaire, and yet another sends over a custom spreadsheet.

The standards and tools are confusing, but so is gathering the data in the first place. In nearly all cases, the information is structured in different formats and scattered across multiple departments. “We’ve seen companies spend weeks trying to calculate a specific carbon footprint just to satisfy one client's custom methodology,” says Tim Sterckx, sustainability expert. “That’s a lot of administrative work for very little actual business value.”

Of course, this kind of fragmentation leads to frustration because of the unnecessary cost. Companies get tired of reinventing the wheel for every new data request. So how can organisations break the cycle?

Stop talking about sustainability and start with the data

Start by looking at the data

At the moment, the best way to improve sustainability is to stop talking about it. For most executives, that word often just sounds like an extra cost, because they focus on just the compliancy aspect. Instead, they need to consider the impact of sustainability on data, compliance, and real business value. 

When organisations stop treating ESG reporting as a ‘green crusade’ and start treating it as a data exercise, they are bound to find operational blind spots. That’s because properly gathering (and interpreting!) all that data will actually reveal some concrete opportunities to save costs and reduce risks. 

As Tim points out, companies have to go beyond the spreadsheet.

Don’t just report to report. We have to wonder: what is in that data? And how are we going to analyse it?

Let's look at two concrete examples. 

  1. A transport company was mapping their CO2 footprint purely for compliance reasons. During this data exercise, they gained entirely new insights into their travel expenses and logistics. This allowed them to optimise their routes and easily spot performance differences across various divisions. It even helped them improve how they loaded their trucks and rethink their packaging.

  2. In another case, a CFO who had little initial interest in sustainability conducted a CSRD data exercise. The gathered data uncovered a significant gender wage gap within the company. Addressing this issue mitigated a major corporate risk and (obviously) boosted employee satisfaction.

First, fix the foundation

To find these kinds of opportunities, companies need to get their data in order first. After all, it is impossible to optimise what hasn't been mapped out properly. In reality, that means moving away from Excel files hidden on a network drive somewhere and building a centralised, reliable data layer.

If you structure your ESG data properly from the start, answering all those slightly different questionnaires becomes a lot easier, says Ann De Bisschop, our community manager. Besides a few unique requirements, you can pull nearly all the answers from the same single source of truth. You won’t have to start from scratch every time a new request comes in.

Get the right person for the job

Of course, looking at sustainability as a data exercise also has consequences for organisations. Besides a sustainability manager, they will also need data experts. But data experts don’t always have the necessary know-how to figure out what data is important, and sustainability managers don’t always know how to gather and interpret it.

That’s why, ideally, organisations have both roles working together. This collaboration creates a dataset that is both representative and complete. However, hiring both experts is expensive, and not always possible. The good news is that, based on our experience, full-time in-house experts are only necessary for the largest enterprises out there. 

Many companies think they need a team of legal, IT and ESG experts to handle these reporting requests. In reality, they mostly need solid data governance, and probably not as many FTEs as they think. We combine our technical expertise with specific sustainability knowledge to fill the knowledge gap, so businesses can get their data foundation right.

Get in touch with us to see how we can build a strong ESG architecture together.

Ready to make collecting data smarter, reduce manual effort and scale reporting to find real business value ?

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